The goal of Search Engine Optimization (SEO) is to use search engines such as ‘google’, ‘yahoo’, and ‘msn’, to your advantage by getting more visitors to your website. When your website gets higher rankings in search results, more searchers are likely to click on your listing, leading to a steady stream of interested visitors and usually future customers.

In order to keep your site competitive among the top search engines, submissions and updates must be regular and ongoing. In most cases, Search Engine Optimization is not a one time service.Blue Yonder offers ongoing packages starting at $55/mo. A ‘one time’ services is available starting at $180 through to $450. Annual, Monthly and other payment options available. Every website has different needs. Blue Yonder will work closely with you to see not only your goals met, but that your website ranks the highest possible among targeted searches.

What to Expect

• Avoid being “blacklisted” – Competitive rankings cannot be achieved overnight. Be careful of SEO companies that promise “instant results”. All search engines have strict standards and while inappropriate and deceitful measures may get fast results, it will ultimately lead to your site being “blackballed” and de-listed by search engines; a punitive action with almost no recourse. The SEO process takes time and normally, results are not visible for the first 60 days. Although SEO campaigns may start slow, clients can expect a rapid snowball effect to ensue six months to a year into a campaign as your site gains deep traction in rankings.

• Be ready to make adjustments – Part of the ranking process among search engines is to measure the appearance of legitimacy and relevance to target searches and “keywords”. Some projects may require changes in text content, page layout, and site architecture to ensure the best results. Optimization is in fact a comprehensive marketing campaign for your site and Blue Yonder wants you to be aware of your best options to help you build your website’s relationship and credibility with search engines over time.